Story-first fundraising campaigns powered by the Narratives to Numbers™ framework.

Your mission deserves more than pretty words. It deserves campaigns that connect hearts, build trust, and convert readers into givers.

 

5/5

“Michelle’s work is AMAZING! This is my third time working with her. She writes all my product descriptions”

~ Jefe Naturals

Sync

I plug directly into the rhythm of your team, ensuring no beat is missed.

Flow

Where your projects glide from concept to completion with the kind of smoothness that makes it all look effortless.

Why Story Beats Strategy Alone

Campaigns don’t fail because people don’t care, or because strategy doesn’t exist. They fail because the story isn’t strong enough to move people.
  • Pretty words don’t raise money.
  • Slick AI copy won’t build trust.
  • A calendar full of posts won’t inspire generosity.
What actually works? Story-first fundraising campaigns that weave heart and strategy together—campaigns built to inspire giving and sustain movements.
At Sync & Flow, every project runs through the Narratives to Numbers™ framework so your words don’t just sound good, they perform.

The Narratives to Numbers™ Framework

Turning Raw Stories Into Real Support

People don’t give to numbers alone. They give when a story grabs them, moves them, and makes them believe their part matters. That’s why every campaign at Sync & Flow runs through the Narratives to Numbers™ framework:
  • Unearth the Story — Listen first. We dig into donor insights, research, and your brand’s history to uncover the threads that matter most.
  • Shape the Narrative — Then we stitch those threads into a message that breathes—one that sparks emotion and turns empathy into action.
  • Design the Flow — Strategy becomes words on a page: emails, landing pages, donation forms, all flowing together toward the moment of giving.
  • Measure the Movement — Because a story doesn’t end at the send button. We track what worked, learn from the data, and use it to sharpen the next chapter.

From Story to Support

Every fundraising campaign at Sync & Flow runs through the Narratives to Numbers™ framework—and these are the tools that help nonprofits and small businesses raise more, with less stress:

  • Donor Email Campaigns — emails that spark generosity instead of getting lost in the scroll.
  • Fundraising Appeals — Giving Tuesday + Year-End pushes that rally people and outpace your goals.
  • Landing Pages — pages that move supporters from curiosity to commitment.
  • Donation Form Copy — words that smooth the path so donors don’t stall out.
  • Social Media Messaging — posts that echo your campaign voice and carry it where your people gather.
  • Donor Stories + Case for Support — narratives that breathe life into your mission and make it unforgettable.
  • Campaign Naming + Messaging Frameworks — language that anchors your campaign and lingers in memory.
MM3

Michelle Farley

Sync & Flow Founder

Now Booking: Fall 2025 Campaigns (Giving Tuesday + Year-End)
Only 2 spots remain for 2025 donor campaigns. Secure yours today!

Client Experiences

We work with clients from a wide variety of industries & niches.

“Michelle is the only one I work with! I will never leave her as she just gets me.

I love what she does for my clients, so why would I look any further? She’s creative, professional and a dream to work with. She’s simply the best!”

~ Teresa C.

She is THE BEST. I will never spend another dollar with another copywriter. She will literally be my go-to person for all my future projects.

She has taken a huge burden off of my shoulders by providing this service and cutting down time for me to create a sales page that converts.

~ Browsbywilly

Michelle’s work is amazing! This is my third time working with her. She writes all my product descriptions.

~ Jefe Naturals

The Core Campaign Package – $2,500

The campaign that balances strategy with execution—for nonprofits and small businesses who want results without overwhelm.
Includes:
  • Campaign strategy call (timeline + messaging)
  • 4–5 persuasive fundraising or launch emails
  • Optimized donation or sales page copy
  • 4–5 social media captions
  • Post-campaign debrief call
Only 2 campaign slots left for 2025.

The Framework Nonprofits and Small Businesses Use to Raise More, Without the Guesswork.

Right now, too many campaigns fall flat because they lean on pretty words, last-minute appeals, or copy-and-paste templates. And you already know this: your mission is too important for that.
What you need isn’t just more emails.
Or a donation form with the right headline.
Or a social caption that gets a few likes.
What you need is a story-first system—a framework that builds trust, sparks generosity, and raises money without burning you out.
That’s what the Narratives to Numbers™ framework delivers.
And because I only take on a handful of campaigns each season, there are just 2 spots left for 2025.
If you’re ready to stop leaving money on the table and finally run a campaign that feels as powerful as the mission behind it—let’s do this together.

Clients We've Worked WIth

Sulily
US-News
Lands-End
Columbus-Fashion-Alliance-
Champs-
BLEV
ywca
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