Where Strategy Meets Storytelling — for the Greater Good

Michelle Farley | Proof Gallery

HELLO

I’m Michelle Farley — writer, campaign strategist, and founder of Sync & Flow. After years leading storytelling and fundraising strategy for mission-driven for profit and nonprofit teams teams. I saw what was missing: messages that move people and meet goals.

So I built a copy studio that blends heart with strategy, creativity with clarity — and helps orgainzations show up in ways that reflect the power of their work.

Why Sync & Flow?

Because you’re doing too much to settle for generic copy and rushed campaigns.

When you work with Sync & Flow, you get a trusted creative partner who:

  • Writes like your mission matters (because it does)

  • Understands the rhythms of your campaigns and team

  • Crafts donor-facing content that builds trust and raises funds

From Giving Tuesday pushes to community fundraisers to welcome email sequences that don’t sound robotic — we help you make it all flow.

My Beliefs

  • Storytelling is strategy
  • Stewardship is the campaign
  • Donors give to people, not just programs
  • Building community is a long game — but the payoff is real
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If you’re ready to tell the story behind the stats and build deeper donor relationships along the way — you’re in the right place.

Clients We've Worked WIth

Sulily
US-News
Lands-End
Columbus-Fashion-Alliance-
Champs-
BLEV
ywca

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